Each day is a new opportunity to create the life we want - An opportunity to make choices that align with our deepest desires.
Whether it’s making big moves towards our ambitions, or slowing down to truly appreciate connection with others, it all only works if we are well rested and clear-headed.
Our Mission
We make falling asleep and getting good sleep easy, comfortable, and consistently achievable for good nights that make good mornings.
Our values
We help people be at their best by getting the best rest. Good sleep should not be complicated, and it should always be a priority.
We are problem solvers, the creative kind. We are constantly thinking up new ways to improve our sleep routine, making 'falling asleep' as painless as possible.
We excite our customers with our products and never compromise on quality. We want to instill fun into the bedding and sleep accessories industry.
By staying authentic and positive, we listen to our customers and adapt to grow with our friends. As a family business, we are close-knit and we want our customers to feel that same coziness.
We love people, animals and the earth, and every action is well thought out to avoid damage to the earth.
How we started
Our entry into the incredible and fascinating world of sleep began with the humble search for a solution to acne.
I was starting my day on the back foot with acne on my cheeks and chin. I soon discovered how pillowcases, and the grease and germs that lurk there, could be the cause of my never-ending battle with acne. With more research and experimentation, our first product - the bamboo fabric pillow sheets - were born.
Since then, we have been on a mission to discover solutions to the bedtime problems that stand between us and our daytime goals.